ACDelco: Trust is Earned

ACDelco: Trust is Earned

It was time to launch a new campaign for ACDelco. A brand that had been around nearly as long as the automobile itself. And after that many years in the business if we knew nothing else, it was that trust was earned.

AD: Elizabeth Gersabeck

TV

ACDelco is a brand that is very low budget and still image heavy. So when a broadcast opportunity arose we had to get as crafty as the mechanics we shot to create a story using the assets we had with the two pennies we could rub together.