Aveeno Baby: The Power of Oats
Aveeno baby believes babies deserve to be comfortable in their own skin. Their mission has been to help heal baby's dry, itchy, and uncomfortable skin, naturally. So, they harnessed the power of oats and became the #1 pediatrician recommended brand, #1 dermatologist recommended brand and #1 eczema brand. You can see why using Aveeno Baby doesn’t just soothe the little bundles of joy it was created for, but the parents that use it on them.
AD: Matt Reising
Aveeno is backed by science so we decided to engage our audience in stories with hard science (the kind backed by research) and parent science (the kind that comes from having kids). In each set of stories we used polls to create a quiz for a seamless and native platform experience while raising awareness of product among our target.