AHA : Heart Ball

This was a super fast turnaround assignment on a pro bono client: The American Heart Association. They were having their annual Heart Ball and we had a small space to fill in their handout. Since the AHA are advocates of doing all the things to care for your heart health, then those attending the ball should be as well. So let’s have them make that promise not just to others, but to the very thing they were there to celebrate - their hearts. This piece was so popular they ended up using it for years to come.

AD: Elizabeth Gersabeck